25+ New York City Real Estate Creators Worth Following in 2025

In New York City, the housing conversation never really stops; thus, real estate content has expanded beyond brokerages and blogs. These days, renters and buyers are just as likely to find guidance through a TikTok account or a podcast as they are from a building’s leasing office.

The following 25+ creators are shaping how New Yorkers understand, question, and participate in the city’s housing market. Each one brings a distinct voice to the table: some practical, some personal, all worth following.

25+ New York City Real Estate Bloggers and Influencers Worth Following

Social Media Creators (TikTok & Instagram)

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Caleb Simpson

Website: @calebwsimpson (TikTok & Instagram)

Best known for asking strangers how much they pay for rent, then touring their homes. His short, candid videos give a rare look inside the city’s housing variety.

Anthony Park

Website: @anthonyrichpark (Instagram)

Shares clean, well-paced videos showcasing luxury and mid-range apartments with cost comparisons across neighborhoods.

Omer Labock

Website: @realtoromer (Instagram)

Focuses on outer borough rentals and deals under market average, often walking through listings that aren’t staged.

Jade Chan

Website: @nyc_byjade (Instagram)

Douglas Elliman agent with a strong digital following, known for neighborhood tips and a feed focused on downtown Manhattan.

Marko Arsic

Website: @markonyc (Instagram)

Specializes in Manhattan and Hamptons listings with a lean, photo-first style and clear captions on pricing and availability.

Eleonora Srugo

Website: @eleonoranyc (Instagram)

Offers advice and behind-the-scenes commentary on everything from bidding wars to approval letters.

Kirsten Jordan

Website: @kirsten.jordan (Instagram)

Former cast member of Million Dollar Listing New York, now a business coach and consultant for real estate teams.

25+ New York City Real Estate Creators Worth Following in 2025 — *photo via @mag_wu / Instagram*

Maggie Wu

Website: @mag_wu (Instagram)

Known for posting weekly market snapshots and clear-cut advice for first-time buyers in NYC.

Jeff Cohen

Website: @thecohenation (Instagram)

Puts a spotlight on individual buildings and floorplans, often highlighting what you don’t see in the listing photos.

Phillip Salem

Website: @phillipowensalem (Instagram)

Host of “Agent P Show,” combining real estate advice with short interviews and personal stories.

Rob Jackson

Website: @robjacksonnyc (Instagram)

Blends rental walk-throughs with photography and lifestyle posts featuring the neighborhoods he works in.

Roxana Perez

Website: @roxndogsnyc (Instagram & TikTok)

Licensed NYC real estate agent creating casual, informative content that mixes apartment tours with lifestyle and personal branding.

Lisa L James

Website: @mybestbkrealtor (Instagram)

Brooklyn-focused real estate agent who shares relocation tips, listing previews, and client success stories. She also posts useful guidance for buyers moving from out of state.

Elena Smirnova

Website: @supernova_ny (Instagram)

CEO of Supernova Group and an active content creator focused on new developments, client wins, and brokerage leadership.

Reality TV Agents & Celebrity Brokers

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Ryan Serhant

Website: @ryanserhant (Instagram) | YouTube – Ryan Serhant

Founder of SERHANT and star of Owning Manhattan. Shares a mix of property tours, branding tips, and brokerage insights.

Jessica Markowski

Website: @jessicamarkowski (Instagram)

Fashion creator turned agent, now featured on Owning Manhattan. Recently sold a Tribeca loft for $6.9M.

Fredrik Eklund

Website: @fredrikeklundny (Instagram)

Well-known from Million Dollar Listing New York, still posting about his real estate ventures and personal life.

Tyler Whitman

Website: @tylerwhitman (Instagram)
Blends humor and market commentary, with a focus on honesty and transparency in luxury sales.

Manek Mathur

Website: @manekmathur (Instagram)

Former pro squash player now working with the Stein Team at Sotheby’s International Realty. Shares his transition into real estate and frequently posts about client interactions, showings, and personal growth.

YouTubers & Long-Form Video Creators

Cash Jordan

Website: YouTube – Cash Jordan

Known for fast-paced, no-nonsense apartment tours. Offers viewers a solid sense of what their money gets in each neighborhood.

Vince Rocco

Website: YouTube – Talking New York Real State with Vince Rocco

Covers buyer education, deal structures, and career development for agents.

Real Estate News & Editorial Platforms

Brick Underground

Website: brickunderground.com

A staple for NYC housing content—renter rights, co-op buying tips, renovation guidance, and more.

Brownstoner

Website: brownstoner.com

Focuses on Brooklyn, from brownstone sales to zoning issues to local real estate history.

Cheryl Eisen (Interior Marketing Group)

Website: imgnyc.com; Instagram: @cheryleisen

Staging consultant and founder of IMG. Helps top NYC brokers prepare luxury listings for market.
Source: Wikipedia

Vox-Pop Storytellers & Photographers

Simon Squibb

Website: @simonsquibb (TikTok)

Approaches people in NYC and asks about their career paths and living situations, often sparking conversations about rent, jobs, and goals.

Natalie Amrossi

Website: @misshattan (Instagram)

Aerial photographer whose images of construction and development in NYC have become a go-to visual reference for local real estate media.

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