Ginger Ristorante Celebrates Negroni Week 2026 in Midtown NYC

Jasmin Valparaiso
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Negroni Week NYC 2026 runs from September 21–27, and Ginger Ristorante in Midtown is marking the occasion with three creative takes on the classic Italian cocktail. Located steps from Rockefeller Center, the Roman-inspired restaurant is serving variations with coffee foam, Italian amari, and citrus aromatics for anyone looking to add a Midtown stop to their Negroni Week plans.

Negroni Week Returns September 21–27

A wide-angle photo showing the main dining room of a modern, spacious restaurant. The space is filled with neatly arranged dining tables paired with white-framed chairs featuring brown or green upholstery. Above the central seating area, an ornate coffered ceiling element with glass panels and decorative scrollwork reflects the warm interior lighting. In the background, a bar counter is illuminated by a row of yellow pendant lights, and indoor leafy potted trees are scattered between table sections.

Negroni Week brings bars and restaurants around the world together around one of Italy’s best-known cocktails. The 2026 celebration officially takes place from September 21 through September 27.

The event began in 2013 through Imbibe Magazine. Participating venues support Slow Food, an organization focused on building a more sustainable and equitable food and beverage system. Negroni Week says the initiative has raised more than $5 million for charitable causes since it began.

For participating venues and more information, visit the official Negroni Week website.

Ginger Ristorante’s Negroni Week Cocktails

A vivid row of diverse colorful cocktails set on a marble bar top, flanked by two whole pineapples. The drinks include pink, orange, yellow, and green beverages in various glassware, garnished with mint sprigs, rosemary, and sliced cucumber. Behind the cocktails, a silver pedestal stand holds fresh whole fruits including red and green apples, citrus fruits, and oranges. The warm, softly lit bar shelves stocked with bottles create a blurred background.
Photo by Patrick Dolande

Instead of sticking only to the traditional equal-parts combination of gin, Campari, and sweet vermouth, Ginger Ristorante is giving the drink a few distinctly Italian twists.

According to the restaurant’s Negroni Week materials, the Midtown menu includes:

  • The Devil Drinks Negroni — London dry gin, Campari, and Italian vermouth, finished with mini perfume-style sprays of lemon and orange essential-oil water.
  • Coffee & Negroni — London dry gin, Campari, and Antica Formula vermouth, topped with black coffee foam and dark chocolate chips.
  • Negroni SPQR / Ave Negroni — Italian gin, Campari, Cynar, and Italian vermouth, garnished with fresh sage or a laurel leaf.

The Coffee & Negroni is probably the most unexpected of the three on paper. Coffee foam and dark chocolate push the bitter profile in a dessert-like direction without completely leaving classic Negroni territory.

Meanwhile, the SPQR variation leans further into Italian ingredients with Cynar, the bittersweet artichoke-based amaro.

Tip: Ginger has not publicly posted Negroni Week pricing on its regular online menu, so check with the restaurant before visiting for the latest availability and prices.

A Roman-Inspired Restaurant Near Rockefeller Center

A whole Neapolitan pizza served on an orange-rimmed plate over a light marble surface. The pizza has a charred, puffed crust, a vibrant green pesto base, melted white cheese, roasted zucchini slices, and fresh basil leaves.
A veggie burger held together with a wooden skewer inside a toasted sesame seed bun, layered with lettuce, tomato, and green pesto sauce. It is served on a white plate alongside golden-brown, thick-cut potato wedges on a marble table.
Photo by Patrick Dolande

Ginger Ristorante sits at 123 W 49th Street, a short walk from Rockefeller Center and Radio City Music Hall. Its official website currently lists hours of 11:30 a.m. to 10 p.m., Monday through Saturday.

The restaurant describes its menu as Italian cuisine influenced by Mediterranean wellness traditions, with handmade pasta, seafood, pizza, salads, juices, and other seasonal dishes. Ginger also says it prioritizes sustainable sourcing and that roughly 70% of the products it selects are organic across its restaurant concept.

A top-down view of a shallow green pattern bowl containing long, thin yellow pasta mixed with small pieces of sautéed shrimp and garnished with fresh dill sprigs, resting on a white marble tabletop.
A white plate featuring a decorative swirl of vivid magenta beetroot sauce. At the center is a mound of diced red beets, crisp apple cubes, green pistachios, mint leaves, and flaked almonds.
A rectangular wooden board loaded with sliced cured meats, assorted cheese wedges, bread pieces, and a small bowl of honey. Behind the board on the marble table sit two cocktail glasses, three forks, and a folded cloth napkin.
Photo by Patrick Dolande

That makes the Negroni Week tie-in feel particularly fitting given Slow Food’s emphasis on food and beverage systems that consider people, producers, and the planet.

You can view menus, reservations, and current restaurant information through the Ginger Ristorante NYC website.

What to Know Before You Go

A wide view of a modern restaurant dining room featuring olive-green upholstered chairs, white tables, and potted indoor trees. The space is illuminated by a large ceiling fixture with white glass panels and scrollwork patterns, with a bar and kitchen counter visible in the background.
A clean view of restaurant dining tables set with wine glasses and cutlery in front of a long, warm orange leather banquette. White-framed modern chairs surround the tables, positioned against a white feature wall with intricate floral relief patterns illuminated by overhead spotlights.

Ginger Ristorante NYC is located at 123 W 49th St, New York, NY 10020. Regular hours currently run Monday through Saturday from 11:30 a.m. to 10 p.m. The restaurant is near Rockefeller Center, Radio City Music Hall, Broadway theaters, and several Midtown subway lines.

A close-up view of a bar counter featuring a row of sleek, dark maroon barstools lining a light marble top. Hanging above are large white dome pendant light fixtures, and behind the bar stands a multi-tiered white shelving display filled with liquor bottles and fresh fruit displays.
A bright restaurant seating area with white marble flooring, set with square tables and plush maroon upholstered chairs. In the background, a large metal rack displays horizontal rows of wine bottles against a mirrored wall.

Negroni Week runs for only seven days, so it is worth confirming the special cocktails are available when making a reservation. Cocktail selections, pricing, and operating hours can also change.

If you are already spending the evening around Rockefeller Center, Ginger makes an easy pre-theater or after-work stop without sending you far out of Midtown.

Why Negroni Week Is More Than a Cocktail Promotion

A traditional Negroni contains equal parts gin, Campari, and sweet vermouth. The simple formula has also made it easy for bartenders to experiment with spirits, amari, coffee, fruit, and other ingredients while keeping the recognizable bittersweet profile.

Negroni Week turns that experimentation into a wider fundraising campaign. Restaurants and bars that officially register for the program make a donation supporting Slow Food as part of their participation.

New Yorkers can explore registered locations through the official Negroni Week venue finder.

For Ginger, the week offers a chance to pair its Roman-inspired menu with a cocktail that feels right at home alongside pasta, pizza, and aperitivo-style dining.

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Jasmin Valparaiso

I’m always up for discovering what’s new, noteworthy, and worth talking about, especially when there’s good food or a good story involved. I’m here to find the details that make an experience memorable and share them with readers.

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