Best 15+ Beauty Industry PR Agencies in New York City
Building a beauty brand in New York City means standing out in one of the most competitive markets in the world, and for that you need the right PR agencies. Every product line needs to cut through the noise and get noticed for the right reasons, but not all firms understand the pace, people, and platforms that truly drive the beauty industry forward.
This list features 15+ PR agencies based in NYC with proven experience supporting beauty brands. Whether you’re preparing for a product launch, looking to expand your media presence, or aiming to connect with the right influencers, these firms can help you grow with purpose.
Best PR Agencies for the Beauty Industry in New York City
AMP3 Public Relations
AMP3 PR is a boutique agency based in New York City, focusing on fashion, beauty, and lifestyle campaigns. They offer services such as traditional PR, digital marketing, event planning, and influencer outreach.
- Address: 210 West 29th Street, 6th Floor, New York, NY
- Phone number: (212) 677-2929
- Website: https://amp3pr.com/
Kaplow
Kaplow is a New York-based agency focusing on beauty and lifestyle brands. Their services include brand strategy, influencer marketing, and media relations.
- Address: 370 Lexington Avenue, Suite 1900, New York, NY
- Phone number: (212) 221-1713
- Website: https://www.kaplow.com/
Bold PR
Bold PR is an NYC-based agency specializing exclusively in beauty PR. They are known for their bespoke strategies, media relations, and influencer engagement, representing both established and emerging beauty brands.
- Address: 171 Madison Avenue, Suite 700, New York, NY
- Phone number: (646) 214-5727
- Website: https://boldpr.com/
Janice McCafferty PR
Operating nationally with a strong presence in New York, Janice McCafferty PR focuses on beauty brands across various categories, including haircare, skincare, and cosmetics. They offer media relations, influencer campaigns, and product launches.
- Address: 5015 W. Newport Ave., Chicago, IL
- Phone number: (855) 585-9034
- Website: https://www.janicemccaffertypr.com/
5W Public Relations
5WPR is a full-service PR agency headquartered in NYC, with a dedicated beauty division. They provide services such as media relations, influencer marketing, and digital campaigns for beauty brands.
- Address: 3 Park Avenue, 19th Floor, New York, NY
- Phone number: (212) 999-558
- Website: https://www.5wpr.com/
KMR Communications
Based in New York City, Miami, and Los Angeles, KMR Communications is a boutique PR firm specializing in beauty, health, and wellness. They offer personalized attention and have a track record of securing quality media coverage.
- Address: 260 Madison Avenue, 15th Floor, New York, NY
- Phone number: (917) 708-230
- Website: https://kmrcommunications.com/
clover PR
Clover PR is a modern public relations agency with offices in New York and Los Angeles. They deliver integrated PR strategies for beauty, health, and wellness brands, focusing on building genuine connections with target audiences.
- Address: 134 N 4th Street, Brooklyn, NY
- Phone number: N/A, use contact form
- Website: https://wearecloverpr.com/
L.E.R. Public Relations
L.E.R. PR is a boutique firm with offices in New York and Los Angeles, representing luxury beauty and wellness brands. They offer services in public relations, branding, and event production.
- Address: 333 Hudson Street, Suite 303, New York, NY
- Phone number: (646) 350-2833
- Website: https://lerpr.com/
VLIV Communications
Based in NYC, VLIV Communications elevates beauty, wellness, fashion, and lifestyle brands through strategic communications and PR services.
- Address: Not publicly listed
- Phone number: N/A, use contact form
- Website: https://vlivcommunications.com/
Behrman Cesa Communications
Behrman Cesa specializes in beauty, fashion, and lifestyle brands, offering full PR services tailored to the beauty industry. Their office is located in Jersey City, but they work with NYC clients.
- Address: 30 Montgomery St. 215, Jersey City, NJ
- Phone number: (201) 309-1241
- Website: https://behrmancesa.com/
SMAKK Studios
SMAKK Studios is a woman-owned creative beauty marketing agency based in New York City. They collaborate with beauty brands to create impactful brand strategies, standout packaging, and engaging omnichannel content.
- Address: 561 Broadway Apt 5B, New York, NY
- Phone number: (917) 617-2539
- Website: https://smakkstudios.com/
DTE Studio
DTE Studio is an award-winning, woman-owned creative beauty marketing agency based in New York City. They specialize in branding, creative design, and digital solutions for beauty, fashion, luxury, lifestyle, and tech brands.
- Address: One World Trade Center, 85th Floor, New York, NY
- Phone number: (212) 220-6025
- Website: https://www.dtestudio.com/
Gates Creative
Gates Creative is a creative beauty marketing agency with offices in New York City and Los Angeles. They are experts in branding led by instinct and evolve brands in the modern content landscape.
- Address: 17 W 17th St #705, New York, NY
- Phone number: (646) 580-1751
- Website: https://www.gatescreative.com/
Beach House PR
Beach House PR is a beauty marketing agency with offices both in New York City and Los Angeles. They specialize in strategic storytelling to build and elevate beauty and wellness brands.
- Address: 1178 Broadway 3rd Floor #3449, New York, NY
- Phone number: (914) 384.4406
- Website: https://www.beachhousepr.com/
Front Row
Front Row partners with beauty, wellness, and consumer brands to accelerate e-commerce growth. Their services span Amazon marketplace management, direct-to-consumer marketing, influencer strategy, creative content, and retail media.
- Address: 5 Crosby Street, New York, NY
- Phone number: (406) 059-0170
- Website: https://www.frontrowgroup.com/
3D PR & Marketing
3D PR specializes in media relations, branding, and event marketing for clients in the wellness, beauty, and lifestyle spaces. They operate in multiple cities, including New York.
- Address: 379 W Broadway, Suite 220, New York
- Phone number: (310) 909‑8770
- Website: https://3dprmarketing.com/
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More…
- https://www.lyfemarketing.com/blog/top-beauty-marketing-agencies-us
- https://www.odwyerpr.com/pr_firms_database/prfirms_beauty_and_fashion.html
- https://newswirejet.com/pr-firms/beauty/
- https://www.overherenewyork.com/15-best-pr-agencies-for-the-health-wellness-industry-in-nyc/#magrino-public-relations
