National Bagel Day 2026 Deals: Where to Get Free Bagels & Discounts
It’s the unofficial holiday we have all been waiting for—National Bagel Day is finally here. On Thursday, Jan. 15, 2026, carb-lovers across the city can rejoice as major chains and local bakeries roll out the red carpet (or perhaps the cream cheese) with freebies and deep discounts. Whether you are a classic “plain with butter” purist or an “everything bagel with scallion shmear” adventurer, there is a deal with your name on it today.
Below is the definitive list of where to score free or discounted bagels to celebrate the doughiest day of the year.
What is National Bagel Day?
Celebrated annually on January 15, National Bagel Day pays homage to the ring-shaped bread that has become a breakfast staple in North America. Originating in Poland in the 13th century, the bagel made its way to the U.S. in the 19th century and has been a morning hero ever since.
Fun fact: According to the 2026 State of the Bagel Report, the most popular flavor in the U.S. remains the Plain bagel, followed closely by Asiago and Everything. But let’s be honest—free bagels taste the best, regardless of the flavor.
The Best Deals for Jan. 15, 2026
Grab your coffee and get ready to run. Here are the top promotions valid for today only.
Panera Bread
If you love a savory breakfast, head to Panera Bread. When you buy an Asiago Bagel Stack, you can get a second stack of your choice for free using the code BOGOSTACK. It’s the perfect excuse to try their new “Wake-Up BLT” or stick to a classic.
Einstein Bros. Bagels
The team at Einstein Bros. Bagels is keeping it simple and sweet. You can snag a free Bagel & Shmear with any purchase. The catch? You just have to mention “National Bagel Day” when you order in-store.
Bruegger’s Bagels
Loyalty pays off at Bruegger’s Bagels. Members of their rewards program can claim a free bagel and cream cheese with any purchase. If you aren’t a member yet, don’t worry—you can sign up online or via their app to unlock the deal immediately.
Biggby Coffee
Need caffeine with your carb fix? Biggby Coffee is offering a bagel and cream cheese for just $1 when you purchase any 20-ounce or 24-ounce specialty beverage.
H&H Bagels
New York City staple H&H Bagels is treating its rewards members to a free bagel and spread sandwich. You can redeem this offer by ordering online or scanning your app in-store.
Barry Bagels
At Barry Bagels, rewards members can get a free bagel with cream cheese when purchasing another bagel with cream cheese (or flavored cream cheese) and a drink.
Bagel Boss
If you are ordering a spread for the office, Bagel Boss is offering an extra 15% off orders made through Goldbelly with the promo code BD15.
Noah’s NY Bagels
West Coast fans of Noah’s NY Bagels aren’t left out. Rewards members can grab a free bagel and shmear just for being part of the program.
Western Bagel
Southern California’s Western Bagel has a bulk deal for the hungry: get a Baker’s Dozen (13 bagels) for just $15 today.
Stop & Shop
Grocery runs just got better. Stop & Shop is giving away a free bagel (limit one per household) when you check in on your GO Rewards account. No purchase is necessary for this one!
Sheetz
For those on the go, Sheetz is offering $2 off any breakfast sandwich from their Made-to-Order menu. This deal runs a little longer, from Jan. 15 through Jan. 19, accessible via their app.
Spread Bagelry
Early birds win at Spread Bagelry. The first 50 guests in-store today get a free bagel with cream cheese. If you are reading this in the afternoon, you might be too late!
Manhattan Bagel
Stop by Manhattan Bagel to receive a free bagel and cream cheese with any purchase.
How to Make the Most of Today
Most of these deals require you to be a rewards member or download a specific app, so take a minute to download them before you head out. Also, supplies can run out fast on high-traffic food holidays, so going earlier is always a smart bet.
Happy National Bagel Day! Go get that bread.
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