Meghan Markle Reveals Vision Board for As Ever Brand Launch

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Meghan Markle, the Duchess of Sussex, has provided a glimpse into her upcoming lifestyle brand, As Ever, by sharing a personal vision board on Instagram. This board hints at the brand’s first product and offers insight into her creative process.

On February 20, Meghan posted a photo of her vision board with the caption, “From memory lane to the memories I’m making today.”

The vision board is filled with personal touches:

  • Family Drawings: A sketch of Meghan and husband Prince Harry with their late rescue dog, Guy.
  • Children’s Notes: Hand drawings and messages from their children, Prince Archie, 5, and Princess Lilibet, 3.
  • Inspirational Quotes: Cards with sayings like, “Not to spoil the ending for you, but everything is going to be okay.”
  • Menu Ideas: A list featuring “Farm fresh eggs, carrots two ways, sweet treats,” showcasing Meghan’s culinary interests.

Raspberry Spread Could Be As Ever’s First Product

The board features three white labels with “Raspberry Spread” written on them, suggesting that a raspberry jam might be As Ever’s debut product. This aligns with her previous venture under the name American Riviera Orchard, where she introduced strawberry jam. 

In another Instagram post, Meghan explained the rebranding from American Riviera Orchard to As Ever. She felt the original name was limiting, as it tied the brand to the Santa Barbara area. “As Ever essentially means as it’s always been,” she shared, emphasizing her enduring love for cooking, crafting, and gardening

Meghan Markle and Princess Lilibet on new As Ever website
Photo via InStyle

‘With Love, Meghan’ Netflix Series Launches Soon

While no official launch date has been announced, Meghan hinted at a spring 2025 release for As Ever’s products. In the meantime, her new Netflix lifestyle series, “With Love, Meghan,” is set to premiere on March 4. The show will delve into topics like cooking, gardening, and entertaining, reflecting the themes of her upcoming brand. 

Meghan’s vision board offers a heartfelt look into her personal and professional worlds, blending family memories with her passion for lifestyle and wellness.

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