Most Beautiful Christmas Window Displays in NYC To Watch Out This Year
One of the best parts of the holidays in NYC is that you don’t even have to spend money to feel the magic—you just have to walk down the street. The city’s storefronts turn into full-blown art installations, so we’ve put together the ultimate guide to the best Christmas window displays in NYC to see this year. Get ready for some of the best window shopping in NYC you’ll do all season.
Quick note: Unveiling dates and themes can change, so it’s always smart to check the stores’ social media for the latest scoop before you head out.
Best Christmas Window Displays NYC 2025 (Saks, Macy’s)
Grab a hot chocolate and let’s get walking. This is your unofficial Christmas windows NYC walking tour map of the most incredible displays.
Saks Fifth Avenue
Saks doesn’t just do windows; they do a whole-building light show. It’s a massive spectacle set to music that runs every 10 minutes, and their windows are always a stunning, high-fashion fantasy. This is ground zero for the best Christmas decorations NYC has to offer.
- Location: 611 5th Ave, New York
- Pro Tip: The best viewing spot is from across the street in Rockefeller Center. The crowds are intense, so try to go on a weeknight.
Bergdorf Goodman
If you’re looking for pure artistry and jaw-dropping detail, Bergdorf Goodman is the undisputed queen. Their windows are less about selling products and more about creating breathtaking, fantastical worlds. Year after year, they have some of the best window displays in the entire city.
- Location: 754 5th Ave, New York
- Pro Tip: Take your time here. Each window is packed with intricate details that you’ll miss if you just glance.
Bloomingdale’s
Bloomingdale’s always brings a chic, modern, and often interactive flair to their holiday windows. They’re known for creative themes and high-energy displays that capture the buzz of the city.
- Location: 1000 3rd Ave (at E 59th St), New YorkÂ
- Pro Tip: Don’t forget to go inside. Their interior decorations are just as impressive and it’s one of the best Christmas stores in NYC for gift shopping.
Macy’s
The OG of holiday windows. Macy’s has been doing this since the 1870s, and it’s a pure dose of nostalgia. Their displays are often interactive and tell a story, making them a huge hit with families. The Macy’s Christmas lights NYC display on the building itself is also iconic.
- Location: 151 W 34th St, New York
- Pro Tip: The windows are along both the Broadway and 34th Street sides, so make sure you see them all. The crowds here are no joke.
Louis Vuitton
The corner of Fifth Avenue and 57th Street gets a massive, artistic treatment from Louis Vuitton. The entire facade of the building becomes a canvas for a vibrant, larger-than-life installation that you can see from blocks away.
- Location: 1 E 57th St (at 5th Ave), New York
- Pro Tip: This is more of a massive art piece than a traditional window display. It’s an amazing photo op.
Cartier
The entire Cartier mansion is wrapped up like a perfect present with a giant red bow. It’s simple, iconic, and one of the most photographed holiday spots in the city. A true classic.
- Location: 653 5th Ave, New York
- Pro Tip: The best photo is from across the street, allowing you to capture the full scale of the “wrapped” building.
Nordstrom
A relative newcomer to the holiday window scene in NYC, Nordstrom has quickly made a name for itself. Expect festive, fashion-forward displays that extend through multiple levels of the store’s glass facade.
- Location: 225 W 57th St, New York
- Pro Tip: They have a great bar inside with views of Central Park, perfect for a post-window-shopping drink.
Tiffany & Co.
Expect nothing less than sheer elegance from Tiffany’s. Their displays are a dazzling dreamscape of diamonds and iconic blue boxes, often featuring whimsical, sparkling scenes. It’s a quintessential Fifth Avenue stop.
- Location: 727 5th Ave (corner of E 57th St), New York
- Pro Tip: The display wraps around the corner of 57th street, so you get multiple angles of sparkle.
Raising Cane’s
Raising Cane’s may be known for its chicken fingers, but this year, their Rockefeller Center location is bringing major holiday cheer. The storefront is decked out in twinkling lights, candy-cane accents, and festive window art that perfectly matches the brand’s playful energy. It’s a fun and unexpected stop that adds a little Southern charm to your NYC Christmas walk.
- Location: 1501 Broadway (at W 43rd St, Times Square), New York
- Pro Tip: Grab a box combo to-go and enjoy it while watching the Rockefeller Center tree light up—it’s the perfect cozy NYC holiday moment.
Harry Winston
For pure, unadulterated glamour, Harry Winston’s facade is draped in what looks like millions of diamonds. The lights are designed to mimic their famous jewels, making the entire building sparkle.
- Location: 718 5th Ave, New York
- Pro Tip: Go at dusk when the lights first come on for the most magical effect.
David Yurman
David Yurman’s displays are always an artistic and sculptural take on the holidays. They use light and form in interesting ways to create a modern and chic holiday vibe.
- Location: 5 E 57th St, New York
- Pro Tip: Their corner location gives them a lot of window space to play with, so be sure to walk around the building.
Coach
The Coach House on Fifth Avenue usually has playful and festive displays, often featuring their mascot, Rexy the dinosaur, in some kind of holiday trouble.
- Location: 685 5th Ave, New York
- Pro Tip: A fun, lighthearted stop in between the more high-fashion displays.
Polo Ralph Lauren
The Ralph Lauren flagship stores on Madison Avenue feel like you’re stepping into a classic Christmas movie. The decorations are timeless, with wreaths, garlands, and elegant window displays that scream old New York charm.
- Location: 867 & 888 Madison Ave, New York
- Pro Tip: They have separate men’s and women’s mansions across the street from each other, both worth seeing.
Dior
Dior’s townhouse on 57th Street gets a magnificent holiday makeover, often featuring a stunning star or celestial theme that covers the entire building. It’s pure couture Christmas.
- Location: 21 E 57th St, New York
- Pro Tip: This is another one that’s best photographed from across the street to get the full effect.
Fendi
Fendi brings Italian luxury to the holidays with sleek and modern displays. Expect clean lines, bold colors, and a high-fashion take on festive decor.
- Location: 598 Madison Ave, New York
- Pro Tip: Their use of light and geometric shapes always makes for an interesting photo.
Bvlgari
The Bvlgari building often gets wrapped in a giant, glittering “Serpenti” necklace of lights. It’s a bold and unique display that coils its way up the corner of Fifth Avenue.
- Location: 730 5th Ave (corner of E 57th St), New York
- Pro Tip: The sheer scale of the light installation is what makes this one so impressive.
Anthropologie
While not on Fifth Avenue, the Anthropologie in Rockefeller Center always has beautifully creative and rustic-chic window displays that feel both artistic and cozy.
- Location: 50 Rockefeller Plaza, New York
- Pro Tip: A great stop for unique ornament and holiday decor shopping after you’ve been inspired by the windows.
Kate Spade
Expect fun, color, and a whole lot of whimsy. Kate Spade’s windows are always playful and vibrant, perfectly capturing the brand’s cheerful spirit.
- Location: 789 Madison Ave, New York
- Pro Tip: Their displays often have clever little details and funny taglines hidden within them.
Van Cleef & Arpels
Elegance is the name of the game here. The entire building facade is often decorated with delicate, twinkling lights and graceful figures, creating a truly enchanting scene.
- Location: 744 5th Ave, New York
- Pro Tip: Their displays feel like a Parisian Christmas dream right on Fifth Avenue.
Chanel
Chanel’s 57th Street flagship goes for timeless chic. Expect clean, elegant designs, often featuring their iconic branding woven into a festive, larger-than-life installation.
- Location: 15 E 57th St, New York
- Pro Tip: The beauty is in the sophisticated details. It’s a masterclass in understated holiday glamour.
Hudson Yards
The entire mall at Hudson Yards gets a massive holiday treatment, with over two million twinkling lights and massive hot air balloon installations. It’s a modern, immersive experience.
- Location: 20 Hudson Yards, New York
- Pro Tip: It’s all indoors, making it a perfect destination for a freezing cold day.
Your Holiday Window Questions Answered
Where are the best Christmas window displays in NYC? The heaviest concentration and the most famous displays are along Fifth Avenue, from Central Park South down to the 40s. A walk down Fifth, a detour to Macy’s on 34th, and a swing by Bloomingdale’s on Lex will cover the major players.
What is the most Christmassy place in New York City? Most New Yorkers would agree it’s Rockefeller Center and the surrounding stretch of Fifth Avenue. With the tree, the ice rink, the Saks light show, and all the decorated stores, it’s the absolute heart of Christmas in the city.
Where are the David Jones Christmas windows? That’s a great question! The David Jones Christmas windows are actually a famous tradition in Sydney, Australia. It’s a common mix-up for visitors, but our NYC equivalent in terms of tradition and popularity would definitely be Macy’s Herald Square.
Want to See Even More Sparkle?
After you’ve done your tour of the best Christmas window displays, you’ll probably want to see the other festive lights the city has to offer. From famous avenues to decked-out neighborhood blocks, there’s so much to see. For a complete guide, don’t miss our post on Where To Find The Best Christmas Light Displays In NYC (2025).
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